Vox Cinemas, a unit of leading retail and leisure pioneer Majid Al Futtaim, has opened its first independent venture in Bahrain at the newly-launched Avenues Mall, offering customers an amazing cinema experience.
The launch comes within weeks of the launch of its joint venture with Bahrain Cinema Company, Vox Cineco at City Centre Bahrain.
The newly opened cineplex boasts 10 screens including the MAX (with ultra-comfortable seating) and Theatre by Rhodes (the first-of-its-kind in Bahrain concept which is the brainchild of Michelin Star celebrity chef Gary Rhodes) with a total seating capacity for 929 people.
The MAX offers the biggest seating capacity of 277 split between 173 regular and 104 VIP. There will be three Theatre by Rhodes.
Majid Al Futtaim is set to pump in Dh1.2 billion ($326 million) into the Middle East entertainment market as part of its massive expansion plans. The company has set a target of over 600 VOX screens across six countries in the region, said a top official.
"The investment will involve a series of acquisitions, organic expansions and a commitment to data-driven exceptional customer experience," remarked Michelle Walsh, the chief operating officer for Vox Cinemas.
With fully digital screens, Vox Cinemas (Latin word for voice) will be offering its audience in Bahrain more daily movie sessions, more movie releases and more flexible timings besides its exclusive cinema dining experience Theatre by Rhodes, she stated.
Vox Max is a mega-screen concept which was first launched by Vox Cinemas in the UAE in 2011, and it is one of the most popular movie-going experiences by customers today, presenting movies the way directors intended them to be watched – on huge screens, with crisp, digital imagery supported by surround sound technology and comfortable seating, says Walsh.
"Our aim is to create great moments for everyone every day, through offering innovative cinematic
experiences and exceptional customer services and dining inside a theatre is one of them," she added.
Now with this new Vox Cinemas, movie-buffs will be able to enjoy their favourite blockbusters with the ‘mega-screen’ VOX Max concept, which features ultra-comfortable Max VIP seats and the newly released Dolby Atmos digital surround sound, for a truly immersive experience," stated Walsh.
"Those looking for a more exclusive experience can do so with the Theatre by Rhodes screens, complete with luxurious VIP seats and a full restaurant-style gourmet menu," she added.
According to her, plans are afoot to introduce the large 4DX cinema along with other innovative movie experiences.
Traditional cinema fare also takes on a new twist at Vox Cinemas with the candybar featuring a restaurant-style menu that includes crepes, sandwiches, French fries, salads, gourmet popcorn, muffins and beverages such as coffee and fresh juices, she added.-TradeArabia News Service
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